Category: Multidisciplinary teams

Young Mavericks’ Machine Learning Tool Optimizes Social Blue’s Online Campaigns

There is a good chance that you have come across one of Social Blue’s advertisements while scrolling through your timeline. Their expertise in lead generation multiplies followers, website visitors and donors through online campaigns for numerous domestic and international companies. Social Blue requested Young Mavericks’ knack for data to help explore the possibilities for optimizing their campaign texts through machine learning. Our Proof of Concept sought to answer the company’s question: ‘Can machine learning improve our campaign results based on previous ad performances?’

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Data Science and Data Engineering: Training in Multidisciplinary Teams

This fall, Young Mavericks growth is accelerating, with the hiring of a dozen new trainees – in one fell swoop. Half of them will soon start with our fourth Data Science program; the other half will participate in our first Data Engineering program. They will not only learn the tricks of their trade, but also how to collaborate on scalable insights and models throughout their traineeship. Moreover, they will develop the ability to come up with strong and creative solutions by viewing projects from a multidisciplinary perspective.

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