Young Mavericks’ Machine Learning Tool Optimizes Social Blue’s Online Campaigns
There is a good chance that you have come across one of Social Blue’s advertisements while scrolling through your timeline. Their expertise in lead generation multiplies followers, website visitors and donors through online campaigns for numerous domestic and international companies. Social Blue requested Young Mavericks’ knack for data to help explore the possibilities for optimizing their campaign texts through machine learning. Our Proof of Concept sought to answer the company’s question: ‘Can machine learning improve our campaign results based on previous ad performances?’
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